Does the Oil & Gas sector deserve it's own dedicated Social Media network?
Posted by TheOilCommunity on Friday, February 12, 2010
Location
Sydney, Australia
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LinkedIn has 60 million users across 150 industries, and is the most popular and useful tool for professional networking in the mass market. But Social Media is more than just networking. It’s about people having online conversations, and distributing multimedia content using web-based technology. Is it really a useful tool to increase productivity...or simply the modern-day equivalent of the Yellow Pages?
Within the oil & gas industry, the impending retirement and handoff to the next generation has been referred to as “the big crew change”. A huge amount of knowledge exists only in the minds of the older employees who are about to retire, and as a result there is an increasing need for greater capture and sharing of knowledge and insight. The next generation of Social Media has the potential to help solve one of the industries biggest issues.
I believe the next generation of Social Media will get smarter, and use more “Push” technology for content delivery. It will be more personalized and customized to the individual. Look less social....more exclusive...more valuable...with less clutter. Become a single, cohesive experience embedded in our daily activities, and be designed to increase our productivity and quality of life.
Production, distribution, refining, and retailing of petroleum represents the world's largest industry in terms of dollar value. The world consumes 30 billion barrels (4.8 km³) of oil per year. In the Fortune Global 500, 7 out of the top 10 are oil companies.
I think the world’s largest industry deserves it’s own Social Media network. What do you think?
Chris Reid
http://www.theoilcommunity.com/
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