OilVoice - ASCI’s Rebranding Efforts Set Industry Precedence

ASCI’s Rebranding Efforts Set Industry Precedence

Wednesday, September 09, 2009

Advanced Supply Chain International (ASCI), a global leader in supply chain management, announces the completion of a year-long rebranding effort which includes a fully redesigned website, along with a new company name, logo, and corporate slogan. This enhanced website and brand identity, reflects the strength of ASCI (originally founded as Alaska Supply Chain Integrators) along with their growing international clientele and quickly-expanding global presence

“While ASCI is extremely pleased with this new identity, our rebranding goes well beyond, signifying an entirely new way of doing business,” said ASCI VP of Business Development Mike Schwarz. “ASCI is taking a proactive business approach by aggressively pursuing the managed services business sector. Our services exceed those currently offered in the industry, which justifies this highly-competitive approach,” Schwarz continued.

The new ASCI website contains extensive graphic and user-interface updates, and a number of features and content useful to current and potential customers, job seekers, and the media. Highlights of the site include white papers, case studies, frequent job postings, and a newsroom. “We’re proud to launch this innovative site reflecting the new face of ASCI,” said ASCI President and COO, Scott Hawkins. “We’re a cutting edge technology company, and needed a brand and web presence demonstrating such. Although we have adopted a sleeker look and a user-friendly format, our world-class performance and commitment to continuous improvement remain unchanged.”